Archive - Bina's 404 Beauty Not Found

What Buying a Birkin Taught Me About Myself

The journey from coveting to clarity

Jul 2 •

Bina's 404 Beauty Not Found

June 2025

Trash Talk with Heidi Part 2

Number explained, PCR, Pact Collective and TerraCycle

Jun 26 •

Bina's 404 Beauty Not Found

17:22

Introducing: Trash Talk with Heidi

No, it's not celebrity gossip, it's unpacking a dirty beauty issue...

Jun 19 •

Bina's 404 Beauty Not Found

and

10:44

What does the average 50 year old look like?

Why I loathe this question trending on TikTok

Jun 12 •

Bina's 404 Beauty Not Found

If everyone is "beautiful", what will we value next?

Jun 5 •

Bina's 404 Beauty Not Found

May 2025

Marry, Date, Ghost, or One-Nighter?

You wouldn’t build a stock portfolio without strategy. So why wing it with your beauty buys?

May 29 •

Bina's 404 Beauty Not Found

Unrecommend Me!

Can a New Word Change the Way We Choose?

May 22 •

Bina's 404 Beauty Not Found

Is “Buy It Because I Said So” Dying?

or is it on life-support?

May 15 •

Bina's 404 Beauty Not Found

What Expires First: Your Serum or Your Expectations?

Beauty has an expiration date. So does holding on

May 8 •

Bina's 404 Beauty Not Found

Beauty Retail: Eat or Be Eaten

Amazon was ugly. TikTok was silly. And yet… they’re devouring the beauty aisle.

May 1 •

Bina's 404 Beauty Not Found

April 2025

Shopping for Beauty is Broken

Do we need glue or a breakthrough?

Apr 24 •

Bina's 404 Beauty Not Found

We're in the Emergency Room

Apr 17 •

Bina's 404 Beauty Not Found

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