Interesting take on the Olive Young partnership. The comparison to Amazon's playbook makes sense - if someone threatens your dominace, just bring them inside. I've noticed smaller brands struggling with the Sephora demands firsthand and it's wild how much control one retailer has. The Macy's hypothetical is a good reminder that dominance isn't permanent tho.
Thank you so much for supporting! Do you think the Olive Young partnership will work at Sephora? Our industry NEEDS more retailer options to scale the next generation of beauty brands.
Interesting take on the Olive Young partnership. The comparison to Amazon's playbook makes sense - if someone threatens your dominace, just bring them inside. I've noticed smaller brands struggling with the Sephora demands firsthand and it's wild how much control one retailer has. The Macy's hypothetical is a good reminder that dominance isn't permanent tho.
Thank you so much for supporting! Do you think the Olive Young partnership will work at Sephora? Our industry NEEDS more retailer options to scale the next generation of beauty brands.